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Facebook, Twitter, YouTube, Web meetings and many other collaboration and social media platforms are now an everyday part of people's lives around the world. They are also finding their way into enterprise communications and management strategies.
Social media tools provide an effective communications medium for the core change program teams and across the organization as a whole and as large-scale change initiative proceeds. In addition, by monitoring and participating in online discussions, managers can more readily see where any misunderstandings or pain points exist across the enterprise and take steps to address them. Participating by leadership in social media-based collaborating platforms is essential. Collaboration tools can actually undermine change effectiveness if they merely cause confusion and discontent to multiply across social networking sites. Management must establish a mechanism for delivering the " voice of truth" and authoritative, trusted and believable source of information. This reinforces the idea that social media can be used by employees not only to voice ideas and concerns but also to get accurate and credible answers regarding the company's change effort.
Social media applications can be extremely effective ways to deliver personalized learning experiences related to a change initiative, not just general broadcasts of information. In our experience, organizations have used these innovative collaboration platforms in a variety of ways to encourage effective workforce ennoblement, including:
- Video-casts with short learning segments delivered before a new enterprise system goes live.
- Live web meetings and represented solutions that bring together dispersed teams for a common learning experience.
- User-generated content platforms such as YouTube, which allow staff members to provide short video or audio training segments relevant to the change program.
Social media is an important addition to a traditional change management program, one that can dramatically increase the acceptance of change and advance an organization more predictably toward its business goals. Collaboration and social media tools can reduce the time an organization needs to navigate large-scale change programs and deliver a better change experience from the employee's perspective this in turn, builds a foundation for employees to be more continuously change capable in the future. carefully managed, social media and collaboration tools provide a powerful platform that can help enterprise successfully manage large-scale change.
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