Week-9: Social Media Monitoring Tools.

Hello Friends.

Welcome to my week-9 Blog.

This week activity requires us to search for and explore a range of social media monitoring tools. Social media technologies are charging the way organizations to do business and connect with stakeholders. However, like all new technologies, social media also creates certain business exposures. To maximize its potential within your organization, intelligent risk management is essential.

                          

 Deloitte has developed the " Social Media in companies: survey with aim to determine the degree of maturity achieved by Brazilian organizations as to the social media boom in the world. Through this study, Deloitte's efforts were aimed at showing how the social media can be used as a strategic business consumers and suppliers near to each other. Identifying the benefits of these online tools, the survey also introduces the social media as a social platform through which companies can use not only as an advertising channel, but mainly as a way of getting closer to their consuming public.

Deloitte provides services in audit,tax, risk management, corporate finance, consulting, outsourcing,human capital management and actuarial consulting to clients spanning multiple industries. Many companies fear to using social media as a way of communication with the market because they are aware of their benefits or do not know how to measure the return on investment of this initiative. These facts inhibit and also impair the company for the impracticability of convincing the high management without any evidence of a well structure business case on the matter. To help your company to understand the actual value that can be extracted from social media, Deloitte translates operational and qualitative metrics into value to the shareholders by using a value map to the company called Enterprise Value map.

Enterprise 2.0 has enabled Deloitte company to interact with their audience to build a relationship that can market their services to high authorities such as governments. Deloitte company is an inspiration on how successful a professional company can be embracing Enterprise 2.0. Enterprise 2.0 software is cost effective in creating awareness to the audience but the outcome is tremendously huge. Deloitte company success is behind multiple use of Facebook, Twitter, YouTube and Linked acting as value levers  of customer information and insights as well as marketing of brands.

Thank you for reading my Blog. Feel free to place a comment.

References:

• SAP,(2013). Deloitte Customers Reap Benefits From SAP HANA. Retrieved From: http://www.sap.com/corporate-en/news.epx?PressID=21579
• Images: Deloitte. Retrieved From: https://www.google.com.au/search?q=deloitte&hl=en&source=lnms&tbm=isch&sa=X&ei=T1dNUvn2DMbNiAfz8YHwDA&sqi=2&ved=0CAcQ_AUoAQ&biw=1366&bih=667&dpr=1

Week-8: How Samsung users Blog, Twitter, or a wiki to enhance their business.

Hello Friends....

This week activity requires us to select an organization from the professional services sector(e.g accounting, advertising and marketing, architecture, management consulting, engineering, IT, legal, and scientific research services).  For this week i have selected Samsung. My research will make connection to value levers associated with the implementation of Web 2.0 tools from McKinsey Global Institute.
                                             
Benefits of Blogging:

• Samsung blogs are easier to update a traditional website, it provides a voice for the organisation as way of educating the visitors to their website.
• It disseminates information within and external to the organisation faster than a weekly/monthly newsletter update.
• Blogs allows for criticism and review of their products & services.

Potential Risks:

• Samsung also use their blogging space to talk about new products launch and experiences
• The discussion of clients and calling them by name might also be a great risk.

Samsung Global Blogging:

• Samsung uses blog to inform, teach and entertain customers by staying connected with the reader and encourages them to buy their products.
• Samsung is a official blog of the company providing stories,news and good insights about the band. 

The goal of Samsung was to bring engagement and satisfaction by being more customer orientated. Samsung became the top social media performer during the games.

Thanks for reading my blog. Feel free to place a comment.

References:
SGB,(2013). Samsung Global Blogs. Retrieved from: http://onepagerapp.com/samglobalblogger

Week-7: Nonprofit institution and non-governmental organization of RSPCA.

Hello Friends...

This weeks activity requires us to select a non-profit organisation from the social sector and identify and discuss some of the major benefits and value levers associated with implementing Enterprise 2.0. The non-profit organisation I will be investigating for this week is the RSPCA (Royal Society for the Protection of Cruelty to Animals). RSPCA is an Australian organisation that promotes animal welfare.

                                    
The RSPCA is a community based charity that works to prevent cruelty to animals by actively promoting their care and protection. It has become a large organisation by using social media such as Facebook, Twitter, Blog and YouTube to communicate with the people and it allows the RSPCA to benefit from the following value levers.

The RSCPA is already involved in using the social technologies to create social connections improving brand awareness and increasing volunteers. They already utilize a Facebook page and a Twitter account to promote their events and communicate with followers.

                                          

Which I think they utilize in a way that allows them to create the value mentioned in the following Social sector.

Expand volunteer networks and Educate the public: Social media is the great way to engage with supporters and educate followers about what they are doing. Mainly about the post which they are posting on online about the upcoming events, news, Facebook and twitter.

Engage Supporters: The RSPCA website enables you to get your business involved in fundraising and lists the corporate businesses who are already supporting their cause. this effectively demonstrates to the audience that the RSPCA is a respected organisation among other well known, and well respected organisations.
                                            

Execute mission: RSPCA has mainly used their social technologies to execute their missions of providing animal welfare for creatures big and small. Their Facebook page has been used to promote events that will be happening in the future and the results of previous events. It has also made use of memes related to animals as a way to lighten the mood surrounding the serious topic of animal cruelty when viewing their Facebook page.

Thanks for reading my Blog. Feel free to make a comment

References:

• Wikipedia(2012). Nonprofit Organization. Retrieved from: http://en.wikipedia.org/wiki/Nonprofit_organization
• Wikipedia(2012). Non-government Organization. Retrieved from: http://en.wikipedia.org/wiki/Non-governmental_organization