Week-8: How Samsung users Blog, Twitter, or a wiki to enhance their business.

Hello Friends....

This week activity requires us to select an organization from the professional services sector(e.g accounting, advertising and marketing, architecture, management consulting, engineering, IT, legal, and scientific research services).  For this week i have selected Samsung. My research will make connection to value levers associated with the implementation of Web 2.0 tools from McKinsey Global Institute.
                                             
Benefits of Blogging:

• Samsung blogs are easier to update a traditional website, it provides a voice for the organisation as way of educating the visitors to their website.
• It disseminates information within and external to the organisation faster than a weekly/monthly newsletter update.
• Blogs allows for criticism and review of their products & services.

Potential Risks:

• Samsung also use their blogging space to talk about new products launch and experiences
• The discussion of clients and calling them by name might also be a great risk.

Samsung Global Blogging:

• Samsung uses blog to inform, teach and entertain customers by staying connected with the reader and encourages them to buy their products.
• Samsung is a official blog of the company providing stories,news and good insights about the band. 

The goal of Samsung was to bring engagement and satisfaction by being more customer orientated. Samsung became the top social media performer during the games.

Thanks for reading my blog. Feel free to place a comment.

References:
SGB,(2013). Samsung Global Blogs. Retrieved from: http://onepagerapp.com/samglobalblogger