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This weeks activity requires us to select a non-profit organisation from the social sector and identify and discuss some of the major benefits and value levers associated with implementing Enterprise 2.0. The non-profit organisation I will be investigating for this week is the RSPCA (Royal Society for the Protection of Cruelty to Animals). RSPCA is an Australian organisation that promotes animal welfare.
The RSPCA is a community based charity that works to prevent cruelty to animals by actively promoting their care and protection. It has become a large organisation by using social media such as Facebook, Twitter, Blog and YouTube to communicate with the people and it allows the RSPCA to benefit from the following value levers.
The RSCPA is already involved in using the social technologies to create social connections improving brand awareness and increasing volunteers. They already utilize a Facebook page and a Twitter account to promote their events and communicate with followers.
Which I think they utilize in a way that allows them to create the value mentioned in the following Social sector.
Expand volunteer networks and Educate the public: Social media is the great way to engage with supporters and educate followers about what they are doing. Mainly about the post which they are posting on online about the upcoming events, news, Facebook and twitter.
Engage Supporters: The RSPCA website enables you to get your business involved in fundraising and lists the corporate businesses who are already supporting their cause. this effectively demonstrates to the audience that the RSPCA is a respected organisation among other well known, and well respected organisations.
Execute mission: RSPCA has mainly used their social technologies to execute their missions of providing animal welfare for creatures big and small. Their Facebook page has been used to promote events that will be happening in the future and the results of previous events. It has also made use of memes related to animals as a way to lighten the mood surrounding the serious topic of animal cruelty when viewing their Facebook page.
Thanks for reading my Blog. Feel free to make a comment
References:
This weeks activity requires us to select a non-profit organisation from the social sector and identify and discuss some of the major benefits and value levers associated with implementing Enterprise 2.0. The non-profit organisation I will be investigating for this week is the RSPCA (Royal Society for the Protection of Cruelty to Animals). RSPCA is an Australian organisation that promotes animal welfare.
The RSPCA is a community based charity that works to prevent cruelty to animals by actively promoting their care and protection. It has become a large organisation by using social media such as Facebook, Twitter, Blog and YouTube to communicate with the people and it allows the RSPCA to benefit from the following value levers.
The RSCPA is already involved in using the social technologies to create social connections improving brand awareness and increasing volunteers. They already utilize a Facebook page and a Twitter account to promote their events and communicate with followers.
Which I think they utilize in a way that allows them to create the value mentioned in the following Social sector.
Expand volunteer networks and Educate the public: Social media is the great way to engage with supporters and educate followers about what they are doing. Mainly about the post which they are posting on online about the upcoming events, news, Facebook and twitter.
Engage Supporters: The RSPCA website enables you to get your business involved in fundraising and lists the corporate businesses who are already supporting their cause. this effectively demonstrates to the audience that the RSPCA is a respected organisation among other well known, and well respected organisations.
Execute mission: RSPCA has mainly used their social technologies to execute their missions of providing animal welfare for creatures big and small. Their Facebook page has been used to promote events that will be happening in the future and the results of previous events. It has also made use of memes related to animals as a way to lighten the mood surrounding the serious topic of animal cruelty when viewing their Facebook page.
Thanks for reading my Blog. Feel free to make a comment
References:
- Wikipedia(2012). Nonprofit Organization. Retrieved from: http://en.wikipedia.org/wiki/Nonprofit_organization
- Wikipedia(2012). Non-government Organization. Retrieved from: http://en.wikipedia.org/wiki/Non-governmental_organization
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